Storytelling
I write stories for organizations the way journalists write for The Atlantic or The New Yorker. With a background in broadcast and print journalism, I know people are drawn in by stories. It is why my mom stopped every morning on the way to drop us off at school to buy the Chicago Tribune. We want to know what is happening around us and hear about the lives of other people. The samples below are stories that keep people opening their mail, checking their inboxes, and coming back to a website to read the next one. That is how organizations and companies engage their audiences and get them to act.